ABOUT MARKETING STRATEGIA
We’ve Worked Inside Legal. Now We Work for You.
We’re not marketers who stumbled into legal. We’re former legal marketing leaders who’ve worked with solo practitioners, BigLaw firms, corporate legal departments, and some of the most widely used platforms in the legal industry.
And we left that world to use everything we learned to help law firms grow.
WHY WE DO THIS
Put Our Expertise to Work
for You
Solo, small, and mid-sized law firms are the backbone of legal access in this country. They deserve marketing that actually works for them not generic advice, not agencies that keep them in the dark, and not a level playing field that only big firms can afford.
100%
Law firm focused. Not a generalist marketing agency.
45+
Years of combined marketing expertise across the team.
25+
Years working specifically in in legal tech & law firm marketing.
OUR STORY
We Didn’t Learn Legal
Marketing From a Textbook
Our founders spent years inside the legal industry, not as attorneys, but as the marketing leaders behind some of its most recognized technology platforms.
We’ve built and led marketing teams at legal tech companies whose products are used daily by thousands of law firms. We’ve worked directly with solo practitioners, small firms, mid-size practices, BigLaw, and corporate legal departments to understand what they need, what they fear, and what actually moves them to action.
We know what a busy solo attorney’s week looks like. We know how a 200-attorney firm evaluates marketing vendors. We know the bar ethics constraints that shape every campaign. We know which legal tech tools actually help, and which ones get ignored.
And we know the gap between what large firms can invest in marketing and the limited options available to smaller firms is unfair. But it is also fixable.
We founded Marketing Strategia to fix it. Not with a generic marketing playbook. Not with an agency model that keeps clients dependent and in the dark. We built a strategic, ethical, deeply informed approach to helping law firms of every size grow by providing the clarity, confidence, and the support to actually execute.
Today, we work exclusively with law firms. Every resource we build, every framework we develop, and every strategy we create is built for attorneys. And only attorneys.
THE PROBLEM WE SET OUT TO SOLVE
It’s Time to Level the
Playing Field
Large law firms have full marketing departments, six-figure budgets, and agencies competing for their business. Solo, small, and mid-sized firm attorneys have a free hour on Saturday. We’re here to close that gap.
Access to high-quality strategic marketing shouldn’t require a full-time CMO or a massive budget. We built two focused offerings, a Fractional CMO and a Membership, to give law firms at every stage access to the strategy, accountability, and expertise they deserve.
OUR LEGAL EXPERTISE
We’ve Worked Across
Every Corner of Legal
From the solo practitioner trying to get their first review to the AmLaw 100 firm overhauling its digital presence, and the legal technology companies that serve them all, we’ve seen it at every level.
Solo & Small Firms
We understand the real constraints of running a practice solo or with a small team: Time, budget, bar ethics, and the challenge of competing against firms with 10x your marketing spend. We’ve built strategies specifically for this reality.
Mid-Size & Large Law Firms
We’ve worked with multi-practice-area firms on brand architecture, attorney bios and thought leadership, lateral hire marketing, referral network development, and aligning marketing with business development.
Corporate Legal Departments
We’ve marketed directly to in-house counsel, understanding their vendor evaluation process, their sensitivity to external spend, and what actually earns their attention and trust.
Legal Technology Companies
Our founders have led marketing at legal tech companies, building teams, launching products, and driving growth for platforms used by hundreds of thousands of legal professionals across the country.
OUR MISSION
Helping Smaller Firms Compete & Win
Large firms have dedicated marketing staff, annual marketing budgets that dwarf many smaller firms’ entire revenue, and agencies lined up to pitch them. Solo, small, and mid-sized firm attorneys have a to-do list that never gets shorter.
That asymmetry is something we want to solve for. The best family law attorney in your county shouldn’t lose a potential client to a mediocre competitor simply because the other firm has a better Google presence. The criminal defense attorney who gets the best outcomes for her clients shouldn’t be invisible online because she doesn’t have time to figure out SEO.
Our mission is to give every law firm, regardless of size or budget, access to the strategy, practical tools, and expert support they need to grow with confidence. Not someday. Now.
Strategy is a right, not a luxury.
Every attorney deserves a clear marketing roadmap, not just the ones with big budgets. That’s why we’ve built two offerings to make strategic marketing accessible at every stage of firm growth.
Ethical marketing builds better practices.
We believe honest, value-driven marketing builds stronger client relationships, better reputations, and more sustainable growth than any shortcut. We operate within bar ethics requirements and refuse to cut corners.
Expertise should be shared, not hoarded.
We spent years inside legal technology learning what attorneys actually need. We built this company to put that knowledge to work for the firms that need it most and to teach attorneys to use it confidently themselves.
Smaller firms serve the communities they live in.
Solo, small, and mid-sized firms handle the bulk of legal matters for everyday people — family law, criminal defense, immigration, estate planning. Their success has a real impact beyond the bottom line.
MEET OUR FOUNDERS
Legal Marketing
From the Inside Out
We’re not a generalist agency that added a law firm page to its website. Our founders have spent significant time inside the legal industry, working with attorneys, building marketing for legal products, and leading teams that drove growth for some of the most recognized names in legal tech.
Liz Williams
CO-FOUNDER
Liz is a customer-obsessed marketer with deep roots in legal technology. As former VP of Marketing at a legal technology company, she has firsthand experience marketing to attorneys, understanding what they need, how they evaluate technology, make purchasing decisions, and respond to marketing that actually speaks their language.
Julia Williams
CO-FOUNDER
Julia is an accomplished marketing leader with extensive experience inside legal technology. Most recently Head of Marketing at a tech unicorn, she has led marketing for legal products used by law firms and legal professionals nationwide, giving her unparalleled insight into what law firms actually need from their marketing partners.
Youssef Bashir
CO-FOUNDER
Youssef is a visionary marketing leader with a relentless focus on the voice of the customer. With experience driving marketing transformations at Fortune 500 companies, he brings enterprise-level strategy to law firm marketing, making sophisticated, data-driven approaches accessible to firms of every size.
WHAT WE STAND FOR
Five Values that Guide
Every Engagement
Too many law firms have been burned by agencies that overpromise and underdeliver. These values are our commitment to doing this differently. Every time. For every client.
Results Oriented
We focus on qualified leads, cases signed, and revenue growth, not vanity metrics, buzzwords, or inflated promises. Every recommendation we make is tied to measurable business outcomes for your firm.
Data Driven
Everything we do is grounded in research, data, and your specific business goals. No guesswork. No trends for trend’s sake. Just a clear, prioritized plan built for where your firm is and where it needs to go.
Ethical Marketing
We believe in honest, transparent strategies. No gimmicks, no magic bullets, no guarantees we can’t back up. If a tactic won’t work for your firm, we’ll tell you, even if it means a smaller engagement for us.
High Value, Fair Cost
We deliver senior-level marketing expertise without bloated agency overhead. Our two focused offerings are designed to give law firms real value at a price that makes sense, whether you’re a solo practitioner or a growing firm.
People-First Strategy
The best law firm marketing speaks to real people at real moments of need. We lead with empathy for both attorneys and clients because marketing that connects on a human level is what actually builds lasting practices.
WHERE WE WORK
Nationwide,
Law Firm Focused.
Our founders are based in Raleigh, North Carolina, but we work with law firms across the United States. Location has never limited who we serve or how deeply we engage.
Digital-First Workplace
Nearly all of our work is done remotely. It’s efficient, flexible, and tailored to the reality of busy attorneys who don’t need another meeting on their calendar. Just results.
Raleigh & the Triangle
We’re proud to serve law firms across Raleigh, Cary, Durham, Chapel Hill, and the broader Triangle area, and are always available for in-person strategy sessions when it matters.
Nationwide Law Firm Focus
We work with attorneys across the US, spanning every practice area and market size. Wherever your firm is, we bring the same strategic depth and hands-on support.
WORK WITH US
We Know Legal.
Let’s Grow Your Firm
We’ve spent years inside the legal industry learning what actually moves attorneys and their clients to action. Now we put that knowledge to work for you with clear strategy, real accountability, and ethical marketing that builds the practice you’ve worked so hard to create.