FRACTIONAL CMO FOR LAW FIRMS

Senior Marketing Leadership, Built for Your Firm

You need more than tactics. You need someone who owns your marketing strategy, drives execution, and is accountable to results, without the cost of a full-time hire. That’s exactly what a Fractional CMO from Marketing Strategia delivers.

Book your discovery call

What Changes Immediately

  • Make Every Marketing Dollar Count
    Eliminate guesswork and wasted spend by aligning your budget with strategies proven to generate clients.
  • Define a Clear Marketing Roadmap
    Know what to focus on, in what order, and exactly why — fully aligned to your practice area and growth goals.
  • Embed Strategic Leadership
    Gain a true partner in your corner. Not a vendor. Not a freelancer. An experienced leader guiding your marketing decisions.
  • Drive Execution that Actually Happens
    Move from ideas to action. We lead implementation, manage vendors, and keep momentum going.
  • Track Metrics That Actually Matter
    Focus on qualified leads, cases signed, and revenue tied directly to your marketing, not vanity metrics.

IS THIS RIGHT FOR YOU?

This is for the Firm That’s
Ready to Grow Seriously

01

You’re investing in marketing but not seeing the ROI.

You’re spending on ads, content, or an agency, but you don’t know what’s actually working or why.

02

You don’t have time to manage marketing yourself.

You’re billing hours and running a firm. Marketing strategy shouldn’t be another item on your plate.

03

You’ve been burned by agencies that didn’t deliver.

You want someone who’s accountable to your outcomes, not just providing monthly reports you don’t understand.

04

You’re scaling and need better marketing systems.

You’re growing and need marketing infrastructure, messaging, and leadership that can grow with you.

“You’ve been paying agencies for years, and you still can’t tell me exactly what’s driving new clients. That has to change before you spend another dollar.”

— The first thing we tell every new client

THE ENGAGEMENT

What Your Fractional CMO
Actually Does

We don’t hand you a report and disappear.
We’re embedded in your firm: Leading strategy, managing execution, and driving growth month over month.

Custom Marketing Roadmap

We start by auditing where you are: Your messaging, channels, spend, and results. Then we build a prioritized roadmap based on what will drive the most impact for your specific firm, practice area, and market.

Ongoing Strategy & Prioritization

Monthly strategy sessions where we review results, adjust priorities, and make data-driven decisions about where to invest next. No more guessing. No more random acts of marketing.

Messaging & Positioning

We refine how your firm shows up in the market, from your website to your intake process. Clear, compelling positioning that speaks directly to the clients you want to attract.

Vendor Management & Accountability

We manage your external vendors, SEO agencies, web developers, social media, so you’re never in the dark about what you’re paying for or whether it’s delivering value.

KPI Dashboard & Revenue Tracking

Clear metrics tied to actual business outcomes: Qualified leads, consultations booked, cases signed, cost per acquisition. You’ll always know your marketing ROI.

Referral & Business Development Strategy

We help you build the referral engine that sustains long-term growth, systematizing relationships with referral sources and integrating BD into your marketing strategy.

THE PROCESS

How We Get Started

No long onboarding. No 60-day setup.
We move fast because your firm’s growth doesn’t wait.

01

Discovery Call

We learn about your firm, your goals, your current marketing, and where you’re stuck. No pitch. Just a real conversation.

02

Marketing Audit

We assess your current marketing foundation (website, messaging, channels, spend, and results) to identify gaps and opportunities.

03

Custom Marketing Roadmap

You get a clear, prioritized plan: What to do first, what can wait, and the exact reasoning behind every decision.

04

Embedded Execution

We lead implementation month over month, adjusting strategy as your results come in and your firm evolves.

INVESTMENT

Fractional Leadership
Fraction of the Cost

A full-time CMO costs $200,000–$300,000+ per year. Our Fractional CMO engagements give you the same caliber of strategic leadership at a fraction of that investment and without the overhead.

GROWTH PARTNER

Full Fractional CMO

  • Custom marketing roadmap
  • Marketing audit & gap analysis
  • KPI dashboard setup
  • Weekly alignment and strategy call
  • Vendor & team evaluation & management
  • Messaging & positioning development
  • Referral & Business Development strategy
  • Content strategy oversight
  • Monthly board-level reporting
BOOK YOUR DISCOVERY CALL

All engagements are customized to your firm’s needs and stage of growth.
Minimum 6-month commitment. Most firms begin seeing measurable results within 60 days.

CLIENT RESULTS

What Happens When
Strategy Meets Execution

  • “70% More Leads!”

    I’m the CEO of Atticus, a national company that provides consulting services to help law firm owners grow their business. We brought in Marketing Strategia to provide fractional CMO services and to lead the design and development of a new website.

    Through the help of Liz and Julia from Marketing Strategia, we launched a beautiful new website on time and on budget. Liz supported the marketing team as a new Marketing Director was brought on, and she was instrumental in helping the new Director hit the ground running.

    Today, our marketing team is generating 70% more leads than last year! If you want an experienced team that provides measurable results, Marketing Strategia is the company you want to work with.
    Valerie Peterson
    CEO of Atticus

COMMON QUESTIONS

Let’s Address What’s
On Your Mind

Agencies execute tactics. A Fractional CMO owns your strategy. We set the direction, manage the agencies on your behalf, hold them accountable, and ensure everything connects to your business goals, not just deliverables.

If you’re investing in marketing and not seeing clear ROI, or if you’re about to start investing, this is exactly right for you. Strategic clarity early saves thousands in wasted spend. Still unsure? Book a discovery call, and we’ll help you determine what you need — even if it’s not working with us.

Minimal. We designed this for attorneys who bill by the hour. You’ll join a weekly alignment and strategy session, but we handle the rest, so you can stay focused on your clients and your practice.

Most firms see strategic clarity and improved marketing systems within the first 30 days. Measurable lead and pipeline results typically emerge within 60–90 days, depending on your starting point and channels.

READY TO GET STARTED?

Stop Guessing.
Start Growing.

Let’s have a real conversation about where your firm is and where you want it to go. No pitch. No pressure. Just clarity on whether a Fractional CMO is the right next move for you.

BOOK YOUR FREE DISCOVERY CALL