Law Firm Marketing ROI Calculator
Law Firm Marketing ROI Calculator
How to Use This Calculator
- Enter your marketing investments for each channel during a chosen period (at least 3 months recommended).
- Input the number of new clients acquired in the same period.
- Provide the average revenue you generate from each client.
- Estimate your client retention rate (between 0% and 100%).
- Click the “Calculate ROI” button to see your results.
Note: For accurate results, ensure all inputs (investments, new clients, revenue) are for the same time period. Using at least a quarter-year (3-month) period is recommended for more reliable insights, as marketing efforts often take time to show results.
Marketing Investments
Metrics
Disclaimer: This calculator uses AI-generated calculations. While we strive for accuracy, errors may occur. Please double-check all results and consult with a financial professional for important decisions. The calculations used in this tool are as follows:
- ROI = (Net Profit / Total Investment) * 100
- Net Profit = Total Revenue – Total Investment
- Total Revenue = Number of New Clients * Average Revenue per Client
- Customer Acquisition Cost (CAC) = Total Investment / Number of New Clients
- Lifetime Value (LTV) = Average Revenue per Client * (1 / (1 – Client Retention Rate))
